AI visibility and AI SEO, questions answered.
Is SEO dead now with AI? Does AI SEO really work? How do you check if ChatGPT names you? Plus everything about Pemba, AEO and GEO, and the monthly plans.
What is Pemba?
Pemba is a done-for-you AI visibility service. Every week it checks 10 questions your customers ask across ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity and Claude, shows who gets named instead of you, then writes content from your own site for you to approve, with a ranked fix list and a weekly site health check. Nothing is published without your approval.
What is AEO and GEO?
AEO stands for Answer Engine Optimisation: structuring your content so AI tools like ChatGPT and Perplexity cite your business when answering questions. GEO is Generative Engine Optimisation, which focuses on how large language models discover and surface your brand. Together they form the modern layer on top of traditional SEO.
How does Pemba improve my AI visibility?
Every week Pemba checks 10 questions your customers ask across ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity and Claude. It also runs a monthly AI visibility audit, scores your current performance, and generates a prioritised fix list with ready-to-paste schema. Pemba also writes content from your own site, structured for AI citation and published once you approve it, and drafts off-site content that can earn mentions.
Who is Pemba built for?
Founders and marketing leads at companies anywhere who want AI assistants to recommend them, without hiring an agency or a content team. The work and the prices are the same wherever you are.
How much of my time does it take?
About as long as reading a draft. You give us your facts once, and you approve the work by month end. Nothing goes live without your approval. We never invent claims to fill a page.
Do I need to be technical to use Pemba?
No. Add your website domain and target keywords and Pemba handles the rest. Once you approve it, content is published to your connected WordPress or Shopify site (on other sites you get it ready to paste in), and the schema and on-page fixes come as a ranked list with ready-to-paste code you can hand to any developer.
What CMS platforms does Pemba support?
Currently WordPress and Shopify, once you approve the work. Webflow, Squarespace, and Wix are coming soon. On other platforms you get the finished content to paste in.
Is SEO dead now with AI?
No. AI answers are built from the same indexed web that Google ranks. Google AI Overviews draw on Google's index, ChatGPT search draws on Bing's, and Perplexity crawls the same pages. A site that is slow, blocked or unindexed cannot be cited by anything. What has changed is that more searches end in an AI answer rather than a click, so the structure and credibility signals that AI models weigh (question-led headings, direct answers, schema, third-party mentions) now matter as much as the ranking itself.
Is GEO replacing SEO?
GEO sits on top of SEO rather than replacing it. Technical SEO is the floor: crawlable, fast, indexed. GEO adds the entity, freshness, structure and off-site signals that decide whether a model recommends you rather than a competitor. Pemba runs both in one monthly loop.
Can SEO be done by AI?
Most of it, yes. Audits, question-led content, citation checks and freshness updates are recurring tasks Pemba runs for you on a fixed schedule, every month, and nothing is published until you approve it. What AI cannot do for you is earn reviews or genuine third-party mentions; Pemba drafts those and you place them.
Does AI SEO really work?
Yes, and it is measurable. Pemba tracks your citation rate every week: of the 10 questions tracked, how often ChatGPT, Gemini, Google AI, Perplexity and Claude name you. Google AI Overviews usually respond within four to eight weeks of on-page changes; ChatGPT and Perplexity take two to three months. If the rate is not moving after a quarter, the report tells you which signals are still missing.
How do I check if my business shows up in ChatGPT?
Ask ChatGPT the questions your customers ask, in a fresh chat with web search on, several times each, and note whether you are named. One mention in five runs is noise; four in five is a result. Pemba runs these checks for you every week, on 10 questions, and the AI visibility check scores your site's citation-readiness in about 20 seconds.
What is the 90-day results pilot?
Right now our monthly plans run as a 90-day results pilot for a small number of sites. You get the Full Implementation work, done for you and approved by you, and we track how AI answers about your business change across the 90 days. US$30 covers set-up and your first 30 days, then the founding monthly price applies for the next 5 months. Ask us about pricing after that. You'll see the exact monthly price and start date before you pay. Cancel any time. Places are limited, so you apply rather than buy. Apply at pemba.ai/contact?type=pilot and we reply within one business day.
What does the pilot ask of me?
Five things: finish onboarding, claim your business profiles in week 1, approve the work by the end of each month, give us honest feedback, and let us share your results as a case study. Case studies cover AI visibility results only, never clinical or patient testimonials.
What happens after 90 days?
At day 90 we review the results with you. Your founding monthly price carries on to month 6. Ask us about pricing after that. It is month to month, so you can cancel any time.
What does the monthly plan include?
Every week: live checks of 10 questions your customers ask across ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity and Claude, and a site health check. Every month: a full AI visibility audit and a progress report with a page-by-page fix list. Pemba also writes content from your own site, approved by you by month end and published on a connected WordPress or Shopify site (elsewhere, ready to paste in), and drafts a Reddit answer and an outreach pitch for you to place.
Why is there no reports-only plan?
Because a report on its own does not move your citation rate. Tracking tools, with entry plans from free to about US$400 a month, already do that job. Every Pemba plan includes the audit, the tracking and the monthly report, and also the writing that the report calls for, published on a connected WordPress or Shopify site once you approve it, with the schema and on-page fixes listed page by page and ready to paste. In short, a free tracker shows you where you stand, and Pemba does the work every month.
How long before I see results?
SEO improvements typically show within 4 to 8 weeks. AI visibility improvements (being cited in ChatGPT or Perplexity) take 2 to 3 months, as AI engines refresh on new web content. Your monthly report tracks the trajectory so you can see progress building.
Is there a contract?
No. The pilot runs for 90 days and asks for a few commitments, not a contract. If you continue after it, Pemba is month to month and you can cancel any time from your portal settings. We do suggest giving it three months before you judge the results, because AI citations take 2 to 3 months to move and one month proves nothing, but that is a recommendation, not a commitment. Any content published to your site stays there.
What AI platforms does Pemba track citations on?
ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity and Claude. These are the platforms generating the most zero-click AI answers right now, and where your AEO visibility matters most.
Why buy Pemba instead of a monitoring tool?
Monitoring tools tell you whether ChatGPT and other AI engines name you. Pemba does that check every week, on 10 questions, and also does the work: content written for you and published once you approve it, a page-by-page fix list, and weekly site health checks. If you only want a dashboard, a cheaper monitor is enough. If you want the content done without agency meetings, Pemba is built for that.
Can you promise AI will name us?
No one can promise what an AI will say, so we don't. What we do is the work AI engines reward, every month: answer-first content on your site, fixes ranked by impact, and live checks across six engines so you can see whether you're being named more often. And you can cancel any time.
How do I pay?
Monthly plans are in a 90-day results pilot right now. US$30 covers set-up and your first 30 days, then the founding monthly price applies for the next 5 months. Ask us about pricing after that. You'll see the exact monthly price and start date before you pay. Cancel any time. Apply for the pilot at pemba.ai/contact?type=pilot. The one-off US$97 audit is paid when you order it after the instant AI visibility check. There is no sales call and no proposal step.
What is the difference between Founding customer and Full Implementation?
Founding is the monthly price pilot sites move to after their first 30 days, kept until month 6. Monthly plans are in a 90-day results pilot right now, with limited places: US$30 for the first 30 days, then the founding price. Apply for the pilot at pemba.ai/contact?type=pilot.
Still have questions? Ask us directly.
A written answer within one business day. No sales calls.