Question 1

What is Pemba?

Accepted Answer

Pemba is an AI visibility and AEO/GEO automation platform for small businesses and solopreneurs. It tracks whether your business is being cited by ChatGPT, Perplexity and Google AI Overviews, runs weekly SEO audits, and automatically implements fixes. All without you having to manage it.

Question 2

What is AEO and GEO?

Accepted Answer

AEO stands for Answer Engine Optimisation: structuring your content so AI tools like ChatGPT and Perplexity cite your business when answering questions. GEO is Generative Engine Optimisation, which focuses on how large language models discover and surface your brand. Together they form the modern layer on top of traditional SEO.

Question 3

How does Pemba improve my AI visibility?

Accepted Answer

Pemba runs a monthly AI visibility audit across ChatGPT, Perplexity and Google AI Overviews, scores your current performance, and generates a prioritised fix list. On the Full Implementation plan, those fixes are applied automatically: schema markup, content structure, FAQ content, citation building and on-page SEO.

Question 4

Who is Pemba built for?

Accepted Answer

Pemba is built for small business owners, solopreneurs, and founders who want to stay visible as AI changes how people search. If your customers are asking questions in ChatGPT or Perplexity and your business isn't showing up in the answers, Pemba fixes that.

Question 5

Do I need to be technical to use Pemba?

Accepted Answer

No. Add your website domain and target keywords and Pemba handles the rest. On the Full Implementation plan, changes are applied to your site automatically. On Reports, you get a clear action list you can hand to any developer.

Question 6

What CMS platforms does Pemba support?

Accepted Answer

Currently WordPress and Shopify for automated publishing. Webflow, Squarespace, and Wix are coming soon. If your site was built by Pemba (using Sanity CMS), it is zero-setup.

Question 7

What does the monthly plan include?

Accepted Answer

Every month: a full AI visibility audit across ChatGPT, Perplexity and Google AI Overviews, a weekly technical SEO audit, citation tracking, and a progress report. On Full Implementation, Pemba also writes and publishes a blog post, generates FAQ content, applies schema fixes, and implements on-page SEO changes automatically.

Question 8

What is the difference between Reports and Full Implementation?

Accepted Answer

Reports gives you the full audit, tracking, and a monthly report with a prioritised action list. You or your developer implements the fixes. Full Implementation includes all of that, plus Pemba does the work: content written and published, fixes applied, and changes deployed automatically.

Question 9

How long before I see results?

Accepted Answer

SEO improvements typically show within 4–8 weeks. AI visibility improvements (being cited in ChatGPT or Perplexity) take 2–3 months, as LLM training cycles update on new web content. Your monthly report tracks the trajectory so you can see progress building.

Question 10

Is there a contract or lock-in?

Accepted Answer

No contracts, no lock-in. Cancel any time. Your data remains accessible and any content published to your site stays there.

Question 11

What AI platforms does Pemba track citations on?

Accepted Answer

ChatGPT, Perplexity and Google AI Overviews. These are the three platforms generating the most zero-click AI answers right now, and where your AEO visibility matters most.

Question 12

What is the AI Strategy Audit?

Accepted Answer

The AI Strategy Audit is a custom, one-on-one engagement with Carly. You get a 30-minute discovery call, a deep-dive analysis of your AI and AEO visibility gaps, a detailed Loom walkthrough of findings, a 2-page PDF action plan with prioritised next steps, and a 30-minute follow-up call. It gives you a clear, specific strategy for your business, not a generic checklist.

Question 13

Why does it cost US$649?

Accepted Answer

Because it is not a template or an automated report. Carly personally analyses your website, your content, your competitive position, and your AI visibility signals, then builds a strategy specific to your industry and business model. The value is in the specificity. Businesses that know exactly where to focus move faster and waste less money.

Question 14

Who should book an AI Strategy Audit?

Accepted Answer

Business owners who know AI is important but are not sure where to start. Founders who have tried AI tools but can't see a clear ROI. Teams who want a prioritised plan they can actually act on, rather than more general advice.

Question 15

What happens after the audit?

Accepted Answer

Most clients move into one of three directions: a Pemba monthly plan for ongoing AEO/GEO automation, an AI Implementation project to build something specific, or a website rebuild to fix the technical foundation. The audit tells you which path makes sense for your situation.

Question 16

How do I book?

Accepted Answer

Book directly through Calendly. Pick a time that works for you and Carly will confirm. No information required upfront. The discovery call is where we gather everything.

Question 17

What counts as AI implementation?

Accepted Answer

Any custom AI build: autonomous agents, automation pipelines, CRM or CMS integrations, voice or chat assistants, AEO/GEO technical infrastructure, or multi-agent fleets. If you need something built that runs without you, that is AI implementation.

Question 18

How is it priced?

Accepted Answer

At $100 AUD per hour, scoped and quoted upfront as a fixed-price proposal. You know the total cost, the delivery timeline, and exactly what is in and out of scope before any work starts. No open-ended billing.

Question 19

Do I need to know what I want built?

Accepted Answer

Not exactly. A broad brief is enough to start. If you are not sure what to build or where AI will have the most impact, start with an AI Strategy Audit first. It will tell you exactly what to implement and in what order.

Question 20

Is the work outsourced?

Accepted Answer

No. All implementation work is done by Carly directly. It is not delegated or outsourced.

Question 21

What is included in a delivery?

Accepted Answer

The built thing, documentation, a Loom walkthrough, and one or two feedback rounds. You own everything on handover. Ongoing support and maintenance are available and quoted separately.

Question 22

What technology do you build websites in?

Accepted Answer

All Pemba websites are built in Next.js, the fastest, most SEO-capable framework available. Sanity CMS is used for content-managed sites so you can update pages yourself without a developer.

Question 23

Why Next.js?

Accepted Answer

Next.js sites are fast by default, server-rendered for SEO, and easy to instrument for AEO/GEO from day one. Every Pemba-built site comes with correct schema markup, sitemap, robots.txt, and llms.txt pre-configured so AI engines can read and cite your content immediately.

Question 24

How long does a website take to build?

Accepted Answer

Starter Site: 2–3 weeks. Business Site: 3–5 weeks. Authority Site: 5–8 weeks. Timelines assume content and assets are provided promptly. A dedicated project kick-off call is included to align on requirements before build starts.

Question 25

Can I bundle a website with a monthly SEO plan?

Accepted Answer

Yes. Bundle any website package with a monthly Pemba plan and get 20% off both. Your site is built for AI visibility from day one and the Pemba automation loop starts immediately on launch.

Question 26

What is included after launch?

Accepted Answer

Post-launch support varies by package: 2 weeks (Starter), 30 days (Business), 60 days (Authority). Support covers bug fixes, minor content tweaks, and any integration issues that surface after go-live.

Question 27

Do I own the code and the site?

Accepted Answer

Yes. Full ownership transfers to you on handover. The GitHub repo, Vercel project, Sanity project, and domain are all in your name. Nothing stays on Carly's accounts.

Questions answered.

Pemba Platform

Managed SEO & AEO

AI Strategy Audit

AI Implementation

Website Design & Development

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