What is Profound pricing?
Profound publishes three plans. Starter is US$99 per month (US$82 billed annually) and tracks ChatGPT only: 50 prompts, one seat, one brand. Growth is US$399 per month (US$332 annually) and adds Perplexity and Google AI Overviews, 100 prompts and three seats. Enterprise is priced on request. Every plan buys AI answer monitoring: which prompts mention your brand, how that compares with competitors, and which sources the models cite. None includes content, schema, or any change to your website.
For a business that already has a marketing team to act on the data, that is fair value. For a business where the owner would be the one reading the dashboard at 10pm, the dashboard is the wrong product.
Why look for a Profound alternative?
- Price. US$1,188 a year for ChatGPT only, or US$4,788 a year for three engines, before anyone has fixed anything.
- Monitoring only. Every insight becomes a task for you or your developer.
- Built for enterprise. Hundreds of prompts, multiple models, team seats. Overkill for one website and twenty customer questions.
- No publishing. No connection to WordPress or Shopify, no content, no schema deployment.
The best Profound alternatives
- Pemba (90-day results pilot, US$30 first month). Monthly AI visibility audit, citation tracking across ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity and Claude, content written for you and published once you approve it, and FAQ and Organization schema, llms.txt and on-page fixes ready to paste. The alternative if you want the work done rather than reported.
- Peec AI (from US$80/mo). Brand mention tracking across AI models with source analysis, aimed at mid-size marketing teams. Monitoring only.
- Otterly.AI (from US$29/mo). Simpler AI search tracking with agency workspaces. Monitoring only.
- Geoptie (from US$49/mo). The lowest-cost monitor, with a free GEO audit and keyword tools. Monitoring only.
- Semrush AI Toolkit (SEO + AI Search plans from US$199/mo). If you already pay for Semrush, the AI visibility overview sits beside your SEO data.
The full AEO tools comparison covers each in more detail.
Profound vs Pemba
- Who it is for. Profound: enterprise and agency teams. Pemba: small and mid-sized companies that want the work done.
- What you get. Profound: a monitoring dashboard. Pemba: a monthly audit, citation tracking, content written and published once you approve it, and the fixes ready to paste.
- Price. Profound: US$99/mo for ChatGPT only, US$399/mo for three engines. Pemba: 90-day results pilot: US$30 for the first 30 days, then the founding price, with content published.
- Scale of monitoring. Profound wins. Hundreds of prompts across many models. Pemba tracks 5 to 15 questions per site, sampled three times each per platform.
- Publishing. Pemba publishes to WordPress and Shopify once you approve the work. Profound does not publish.
If you need deep monitoring at scale, stay with Profound. If you need your site to actually get cited and do not have a team to do the work, Pemba is the lower-cost and more complete option.
Questions people ask
How much does Profound cost?
Profound Starter is US$99 per month (US$82 annually) and tracks ChatGPT only, with 50 prompts and one seat. Profound Growth is US$399 per month (US$332 annually) and tracks ChatGPT, Perplexity and Google AI Overviews with 100 prompts. Enterprise is priced on request. No plan includes implementation on your website.
What is the best Profound alternative for a small business?
Pemba, because it does the work rather than only reporting it (90-day results pilot, US$30 first month), with content written for you and published once you approve it, and schema and on-page fixes ready to paste. Geoptie is the lowest-cost monitoring-only alternative at US$49/mo.
Is there a free alternative to Profound?
Pemba's instant AI visibility check scores your site's citation-readiness in about 20 seconds, and Geoptie offers a free GEO audit. Neither replaces ongoing monitoring, but both show where you stand before you pay for anything.
Does Profound implement changes on my website?
No. Profound is a monitoring and analytics platform. It tells you which prompts and sources matter; making the changes is up to you or your team. Pemba is a done-for-you service that both measures and does the work.
When is Profound the better choice?
When you have hundreds of prompts to track across several models, a marketing team to act on the data, and a budget that makes US$399 or more a month for the multi-engine Growth plan reasonable. Enterprise brands and larger agencies fit this profile.
Written by the Pemba team. Last updated 06/10/2026.