How much does Profound cost?

Profound Starter is US$99 per month (US$82 annually) and tracks ChatGPT only, with 50 prompts and one seat. Profound Growth is US$399 per month (US$332 annually) and tracks ChatGPT, Perplexity and Google AI Overviews with 100 prompts. Enterprise is priced on request. No plan includes implementation on your website.

What is the best Profound alternative for a small business?

Pemba, because it implements the fixes rather than only reporting them, from US$97/mo for audits and tracking or US$347/mo with content, schema and on-page changes applied to your site. Geoptie is the cheapest monitoring-only alternative at US$49/mo.

Is there a free alternative to Profound?

Pemba's free AI visibility check scores your site's citation-readiness in about 15 seconds, and Geoptie offers a free GEO audit. Neither replaces ongoing monitoring, but both show where you stand before you pay for anything.

Does Profound implement changes on my website?

No. Profound is a monitoring and analytics platform. It tells you which prompts and sources matter; making the changes is up to you or your team. Pemba is one of the few tools that both measures and implements.

When is Profound the better choice?

When you have hundreds of prompts to track across several models, a marketing team to act on the data, and a budget that makes US$399 or more a month for the multi-engine Growth plan reasonable. Enterprise brands and larger agencies fit this profile.

Alternatives

Profound alternatives: when US$399 a month for a dashboard is too much.

Profound is the most established AI visibility monitoring platform, and for enterprise brands with an analyst team it is a good one. For an owner-led business it has two problems: the plan that tracks more than ChatGPT costs US$399 a month, and no plan changes anything on your site. Here are the alternatives, including where Profound still wins.

Last updated 3 September 2026 · By the Pemba team

What is Profound pricing?

Profound publishes three plans. Starter is US$99 per month (US$82 billed annually) and tracks ChatGPT only: 50 prompts, one seat, one brand. Growth is US$399 per month (US$332 annually) and adds Perplexity and Google AI Overviews, 100 prompts and three seats. Enterprise is priced on request. Every plan buys AI answer monitoring: which prompts mention your brand, how that compares with competitors, and which sources the models cite. None includes content, schema, or any change to your website.

For a business that already has a marketing team to act on the data, that is fair value. For a business where the owner would be the one reading the dashboard at 10pm, the dashboard is the wrong product.

Why look for a Profound alternative?

✓Price. US$1,188 a year for ChatGPT only, or US$4,788 a year for three engines, before anyone has fixed anything.
✓Monitoring only. Every insight becomes a task for you or your developer.
✓Built for enterprise. Hundreds of prompts, multiple models, team seats. Overkill for one website and twenty customer questions.
✓No publishing. No connection to WordPress or Shopify, no content, no schema deployment.

The best Profound alternatives

✓Pemba (US$97 to US$697/mo). Monthly AI visibility audit, citation tracking across ChatGPT, Perplexity and Google AI, and on Full Implementation the content, FAQ and Organization schema, llms.txt and on-page fixes applied to your site. The alternative if you want the work done rather than reported.
✓Peec AI (from US$80/mo). Brand mention tracking across AI models with source analysis, aimed at mid-size marketing teams. Monitoring only.
✓Otterly.AI (from US$29/mo). Simpler AI search tracking with agency workspaces. Monitoring only.
✓Geoptie (from US$49/mo). The cheapest monitor, with a free GEO audit and keyword tools. Monitoring only.
✓Semrush AI Toolkit (SEO + AI Search plans from US$199/mo). If you already pay for Semrush, the AI visibility overview sits beside your SEO data.

The full AEO tools comparison covers each in more detail.

Profound vs Pemba

✓Who it is for. Profound: enterprise and agency teams. Pemba: owner-led businesses with one to five sites.
✓What you get. Profound: a monitoring dashboard. Pemba: a monthly audit, citation tracking, and the fixes implemented.
✓Price. Profound: US$99/mo for ChatGPT only, US$399/mo for three engines. Pemba: US$97/mo for audit and tracking, US$347/mo with implementation, US$697/mo for up to five sites.
✓Scale of monitoring. Profound wins. Hundreds of prompts across many models. Pemba tracks 5 to 15 questions per site, sampled five times each per platform.
✓Publishing. Pemba publishes to WordPress and Shopify. Profound does not publish.

If you need deep monitoring at scale, stay with Profound. If you need your site to actually get cited and do not have a team to do the work, Pemba is the cheaper and more complete option.