Pemba started as a frustration. Running SEO for multiple clients meant juggling five different tools, paying five different subscriptions, and spending hours every month stitching reports together by hand. There had to be a better way.
We were running website builds and SEO campaigns for small businesses across Melbourne and beyond. Every new client meant a new Ahrefs seat, another Semrush export, another round of manually copy-pasting audit results into a Google Doc to send as a monthly report.
The tools weren't the problem — it was the fragmentation. No single place to see all your clients, all their scores, all their content, all their published posts. And nothing that understood how AI search was changing the game.
So we built Pemba. Starting with what an agency actually needs: automated audits, AI-powered content that follows a real SEO framework, a client portal that looks professional, and monthly reports that go out without you lifting a finger.
Then we added the things that most tools still don't have: AI citation tracking across ChatGPT, Perplexity and Google, GEO optimisation, directory citation management, and a publishing pipeline that sends content straight to your client's website, then syndicates it across Medium, LinkedIn and Google Business automatically.
Everything you need to deliver SEO results for every client, every month, mostly on autopilot.
Every audit, every piece of content, every citation is a deposit. The compounding effect of consistent, structured SEO is what creates lasting results — not one-off campaigns.
Google is not the only search engine anymore. ChatGPT, Perplexity and Google AI Overviews are where your clients need to show up. We track and optimise for all of them.
Pemba automates the work that should be automated — audits, reports, content, posting — so you can spend your time on strategy, relationships and growth.
We use the same tools the best agencies use. They're just connected.
Run a free SEO audit on any website — no account needed.